The raise is on the calendar. The revenue has to be real.
Mettle & Method measures what your sales team actually does every day — and installs the standard that closes the gap between that and what everyone believes.
One rep produces multiples of the others and nobody can fully explain why. Deals don’t die at a stage — they fade, get tabled, and disappear from the story. A large share of revenue traces to one or two relationships nobody is diversifying on purpose.
Your CRM records what people enter. Your managers accept what reps report. We verify what actually happens.
And there are two gaps, not one. The first is what your team believes it does against what it actually does. The second is what your team isn’t doing at all and has never been told to do — and nobody finds that from the inside, at any level of intelligence or effort, because you can’t measure the absence of something you’ve never seen.
How much work the body does, and how often.
The volume of the work.
The first touch, the strike, the thing done ten thousand times.
What is actually said inside the conversation.
The shape, the press, who covers what.
Who gets contacted, in what order, and when.
The state of the player under pressure.
The state of the person doing it.
What happens before and after, and whether the season survives it.
What happens before it starts, and whether it survives a quarter.
The Gap Call — free, 30 minutes.
We look at how your revenue org runs today and tell you honestly whether there’s a measurable gap worth pursuing. If there isn’t a fit, we say so. You leave with The First Read: where we suspect the gaps are, and what we’d have to measure to know. Suspicions, not conclusions.
Three weeks
$9,500
Credited in full toward what follows.
We measure your revenue organization’s actual daily execution against believed execution — every rep, every manager, the founder included. You get:
Six months
From $1,200
Per rep, per month
Your manager runs the daily loop. We install the standard, train your manager to run it, and verify monthly against the record. Prerequisite: that manager has to exist, have the time, and want the job.
Six months
From $3,000
Per rep, per month
We run it. Daily. Standards and scorecards per rep, the verification layer, weekly leadership reviews, coaching from the record, and the documented playbook your next sales leader inherits.
We take a limited number of seats at a time. When the calendar is full, it’s full.
Six months isn’t a contract term. It’s how long behavior change takes.
Six weeks to install the habits. Six more before they hold under pressure. At least three months after that before it shows in the numbers.
Somewhere in the middle there’s a stretch where your team is working harder than before and nothing has moved yet. Everybody who quits, quits there. We tell you about it in month one so that in month three you recognize it instead of canceling.
Complete the Baseline — every measurement, every session — and if we cannot show you a quantified gap between believed and actual execution, the Baseline is free.
Complete the Revenue Installation and if the system doesn’t hold to the written standard by end of term, we keep working at no charge until it does.
The Reality Guarantee does not apply to the Verified Installation. We can guarantee a standard we run. We cannot guarantee one your manager runs.
And either way, you keep the Blueprint. We have never refunded it. The gap is always there. That’s the point.
A client's sales team grew from $3.5M to $15M in 18 months, through to acquisition. The terms are under a confidentiality agreement with the acquiring bank.
The largest spec home sale in Southern California, closed by one client.
In one engagement, our baseline traced 73% of a rep's recent revenue to a single relationship — a concentration risk nobody saw until it was measured.
Professional football. Wall Street. Thirty years as a working actor — an industry that rejects you nine times out of ten. Still closing high-ticket sales, every week, on purpose.
Different arenas. Same truth: the scoreboard doesn’t care how you feel.
Founder-led companies between roughly $500,000 and $25 million in revenue, with a sales team of two to fifteen, whose next milestone — a raise, an exit, a board target — depends on revenue that is measurable, explainable and repeatable.
Companies looking for a fractional sales leader. Companies that want a better forecast without changing daily behavior. Founders unwilling to have their own execution measured alongside their team’s. Anyone unwilling to be told the truth.
