$100M+ TOTAL CLOSINGS. $55M SINGLE DEAL.

Own Your Outcome

$100M+ TOTAL CLOSINGS. $55M SINGLE DEAL.

A high-end spec builder with active closings and zero system for the deals that actually mattered. The 8-figure conversations were happening — they just weren’t converting. That’s not a talent problem. That’s a process problem.

Total closings

$ 0 M

System built

Single largest transaction

$ 0 M

The Problem

Point of Breakdown

Properties were closing but 8-figure deals were inconsistent. Every rep handled major-buyer qualification differently. No protocol for ultra-high-net-worth negotiations. Talent without a system is just expensive inconsistency.

Data

What We Built

The System We Installed

Mettle & Method mapped the complete buyer journey from first enquiry to signed contract. Every touchpoint. Every decision gate. Every failure point.

Multi-touch qualification funnel — scoring buyers on intent, financial readiness, and timeline
Value-threshold protocol — senior-closer involvement triggered at a defined deal size
UHNW negotiation playbook — built specifically for ultra-high-net-worth buyer psychology
Cross-channel follow-up cadence — standardized across all marketing sources

System

What We Built

Results After Execution

Over $100M in total closings during the engagement. Shortened sales cycles on mid-tier properties. And the region’s single largest residential property transaction $55M closed using the Mettle & Method negotiation framework. Not by luck. By system.

Result

WHAT CHANGED ONCE THE SYSTEM WAS INSTALLED

Every one of these clients had tried something before. Every one of them got a different result with Mettle and Method. Specific company names are omitted due to client confidentiality. Details can be shared in a live conversation.

"We had a 14-person sales team closing at 18%. Cris didn't come in with a generic playbook, he audited our actual calls and rebuilt the process from the ground up. We were at 31% by month three. We finally had a playbook that made high-stakes client negotiations a lot easier."

"I'll be honest — I was skeptical. I've been building homes for 22 years and didn't think a sales coach was going to tell me anything I didn't know. But we had a $2.4M spec sitting on the market for 7 months. He identified where our buyer conversations were stalling. That home sold within 60 days. That was the proof."

"Our closers were technically good but inconsistent. High performers one week, nothing the next. Cris put in a system that removed the variability. Within 12 weeks we had three reps all performing inside the same range and that range was higher than our previous top performer."

"The challenge with a craft business is that growth feels like a threat to quality. He understood that and built a sales process that actually matched how our clients buy — it's a relationship, not a transaction. We grew 40% in revenue and didn't lose a single long-term client in the process."

"We weren't short on leads. That was actually the frustrating part, the pipeline was there. Five closers, all working it differently, all getting different results. Cris figured out what the top performer was doing and built it into a system the whole team could run. We grew 60% in revenue without hiring a single additional closer."

Your Case Study Starts Right Here

Every engagement above started the same way: 30 minutes to find out exactly where revenue is being lost and whether this is the right fit. Not a sales pitch. Not a discovery call dressed up with a fancy name. A real bottleneck check. Cris reviews your actual sales process, your calls, your objections, and tells you exactly where your revenue is leaking.