10X REVENUE IN 9 MONTHS. CLOSE RATE INCREASE.

Own Your Outcome

10X REVENUE IN 9 MONTHS. CLOSE RATE INCREASE.

They’d found the fit. Demand was there. The product worked. But four closers operating in four different directions, with zero pipeline visibility and no shared language, meant the revenue potential was being murdered by the process.

Revenue in 9 months

0 X

Month 1

Close rate improvement

Full

Pipeline documented

The Problem

Point of Breakdown

An early-stage FinTech company had found product-market fit but had no repeatable sales process. Four closers with inconsistent messaging, no pipeline visibility, and no shared performance language.

Four closers, four different scripts — no unified messaging or positioning
Zero pipeline visibility — leadership flying blind every week
No performance language — nothing to coach against, nothing to improve
Close rates varying wildly — unpredictable, unscalable, unacquirable

Data

What We Built

The System We Installed

A full revenue infrastructure built from the ground up. Not a script. Not a workshop. A living system that got better every week because the data made improvement unavoidable.

KPI-driven inbound lead scoring — every qualified demo prioritized correctly
1–3 call sales playbook — built around the specific FinTech value proposition
Weekly A/B-tested objection handling — no theory, only what worked on real calls
Performance dashboard — leadership saw exactly where pipeline was healthy and where it was hemorrhaging

System

What We Built

Results After Execution

Consistent weekly close-rate improvement from the first month. A predictable, documented pipeline that gave a strategic buyer the confidence to acquire the company. Chaos is the enemy of exit valuations.

Result

WHAT CHANGED ONCE THE SYSTEM WAS INSTALLED

Every one of these clients had tried something before. Every one of them got a different result with Mettle and Method. Specific company names are omitted due to client confidentiality. Details can be shared in a live conversation.

"We had a 14-person sales team closing at 18%. Cris didn't come in with a generic playbook, he audited our actual calls and rebuilt the process from the ground up. We were at 31% by month three. We finally had a playbook that made high-stakes client negotiations a lot easier."

"I'll be honest — I was skeptical. I've been building homes for 22 years and didn't think a sales coach was going to tell me anything I didn't know. But we had a $2.4M spec sitting on the market for 7 months. He identified where our buyer conversations were stalling. That home sold within 60 days. That was the proof."

"Our closers were technically good but inconsistent. High performers one week, nothing the next. Cris put in a system that removed the variability. Within 12 weeks we had three reps all performing inside the same range and that range was higher than our previous top performer."

"The challenge with a craft business is that growth feels like a threat to quality. He understood that and built a sales process that actually matched how our clients buy — it's a relationship, not a transaction. We grew 40% in revenue and didn't lose a single long-term client in the process."

"We weren't short on leads. That was actually the frustrating part, the pipeline was there. Five closers, all working it differently, all getting different results. Cris figured out what the top performer was doing and built it into a system the whole team could run. We grew 60% in revenue without hiring a single additional closer."

Your Case Study Starts Right Here

Every engagement above started the same way: 30 minutes to find out exactly where revenue is being lost and whether this is the right fit. Not a sales pitch. Not a discovery call dressed up with a fancy name. A real bottleneck check. Cris reviews your actual sales process, your calls, your objections, and tells you exactly where your revenue is leaking.