60% REVENUE GROWTH. +12% CLOSE RATE LIFT.

Own Your Outcome

60% REVENUE GROWTH. +12% CLOSE RATE LIFT.

The leads were good. Genuinely high-intent. The problem was the five people receiving them operating without a system, without a cadence, without a shared framework. Premium leads going to waste every single week.

Close rate lift

+ 0 %

Revenue growth

+ 0 %

Rep

Performance Upgrade

The Problem

Point of Breakdown

A team of five high-ticket closers underperforming relative to the quality of leads they were receiving. No standardized closing cadence. Follow-up sequences were ad hoc. Significant performance gaps between the top performer and the rest.

No standardized closing cadence — every rep doing it differently
Ad hoc follow-up — high-intent leads falling through the cracks daily
One top performer carrying the team — no knowledge transfer, no replication
Generic scripting — wrong language for this specific market segment

Data

What We Built

The System We Installed

One-on-one mentoring with each closer. Individual diagnosis. Individual prescription. And a shared framework that extracted the best of every rep’s instincts into something the whole team could execute. Individual diagnosis. Individual prescription. One shared framework everyone could execute.

Tailored playbooks per rep — built from each individual's actual patterns and actual gaps
Standardized follow-up cadence — designed specifically for high-intent leads
Market-specific scripting — matching the exact language and objections of this audience
Top performer knowledge transfer — best instincts codified and taught to the rest

System

What We Built

Results After Execution

They already had the people. They just didn’t have the system. Now they do. Close rate up across the full team. Revenue up 60%. A standardized playbook adopted company-wide. No new headcount. The people were never the problem.

Result

WHAT CHANGED ONCE THE SYSTEM WAS INSTALLED

Every one of these clients had tried something before. Every one of them got a different result with Mettle and Method. Specific company names are omitted due to client confidentiality. Details can be shared in a live conversation.

"We had a 14-person sales team closing at 18%. Cris didn't come in with a generic playbook, he audited our actual calls and rebuilt the process from the ground up. We were at 31% by month three. We finally had a playbook that made high-stakes client negotiations a lot easier."

"I'll be honest — I was skeptical. I've been building homes for 22 years and didn't think a sales coach was going to tell me anything I didn't know. But we had a $2.4M spec sitting on the market for 7 months. He identified where our buyer conversations were stalling. That home sold within 60 days. That was the proof."

"Our closers were technically good but inconsistent. High performers one week, nothing the next. Cris put in a system that removed the variability. Within 12 weeks we had three reps all performing inside the same range and that range was higher than our previous top performer."

"The challenge with a craft business is that growth feels like a threat to quality. He understood that and built a sales process that actually matched how our clients buy — it's a relationship, not a transaction. We grew 40% in revenue and didn't lose a single long-term client in the process."

"We weren't short on leads. That was actually the frustrating part, the pipeline was there. Five closers, all working it differently, all getting different results. Cris figured out what the top performer was doing and built it into a system the whole team could run. We grew 60% in revenue without hiring a single additional closer."

Your Case Study Starts Right Here

Every engagement above started the same way: 30 minutes to find out exactly where revenue is being lost and whether this is the right fit. Not a sales pitch. Not a discovery call dressed up with a fancy name. A real bottleneck check. Cris reviews your actual sales process, your calls, your objections, and tells you exactly where your revenue is leaking.