BUILT A SCALABLE SYSTEM. SOLD TO PE FOR $50M.

Own Your Outcome

BUILT A EFFECTIVE SYSTEM, SOLD TO PE FOR $50M.

Strong product. Loyal clients. A founder who could close anyone in the room. And absolutely no way to scale any of it without him. That’s not a business. That’s a one-man show with overhead.

PE acquisition

$ 0 M

Full

Leadership transition

Consistent close rates

0 %

The Problem

Point of Breakdown

The brand had everything except a process. Growth was entirely founder-dependent, his relationships, his instincts, his close. Pricing varied by conversation. The close approach varied by relationship.

Founder-dependent growth — no scalable infrastructure behind the revenue
Inconsistent pricing — different rates for different relationships
No leadership handoff protocol — client relationships couldn't transfer
Zero acquisition-readiness — no documentation, no repeatable system

Data

What We Built

The System We Installed

A full operational infrastructure designed to make the founder redundant in the best possible way. The goal wasn’t to replace him. It was to make the company work without him. Every process documented. Every conversation scripted. Every outcome predictable.

Consultative sales script — premium positioning preserved, inconsistency removed
Pricing band structure — clarity for reps, confidence for clients
Leadership handoff protocol — relationships transfer without losing the deal
Founder-to-CEO transition program — from operator to executive

System

What We Built

Results After Execution

Higher average order values. Consistent close rates across all interactions. An operational infrastructure so clean and so documented that private equity acquired the brand outright. Private equity doesn’t buy talent. They buy infrastructure. We gave them something worth $50M.

Result

WHAT CHANGED ONCE THE SYSTEM WAS INSTALLED

Every one of these clients had tried something before. Every one of them got a different result with Mettle and Method. Specific company names are omitted due to client confidentiality. Details can be shared in a live conversation.

"We had a 14-person sales team closing at 18%. Cris didn't come in with a generic playbook, he audited our actual calls and rebuilt the process from the ground up. We were at 31% by month three. We finally had a playbook that made high-stakes client negotiations a lot easier."

"I'll be honest — I was skeptical. I've been building homes for 22 years and didn't think a sales coach was going to tell me anything I didn't know. But we had a $2.4M spec sitting on the market for 7 months. He identified where our buyer conversations were stalling. That home sold within 60 days. That was the proof."

"Our closers were technically good but inconsistent. High performers one week, nothing the next. Cris put in a system that removed the variability. Within 12 weeks we had three reps all performing inside the same range and that range was higher than our previous top performer."

"The challenge with a craft business is that growth feels like a threat to quality. He understood that and built a sales process that actually matched how our clients buy — it's a relationship, not a transaction. We grew 40% in revenue and didn't lose a single long-term client in the process."

"We weren't short on leads. That was actually the frustrating part, the pipeline was there. Five closers, all working it differently, all getting different results. Cris figured out what the top performer was doing and built it into a system the whole team could run. We grew 60% in revenue without hiring a single additional closer."

Your Case Study Starts Right Here

Every engagement above started the same way: 30 minutes to find out exactly where revenue is being lost and whether this is the right fit. Not a sales pitch. Not a discovery call dressed up with a fancy name. A real bottleneck check. Cris reviews your actual sales process, your calls, your objections, and tells you exactly where your revenue is leaking.